Lindsay Gross

Lindsay Gross is a two-time St. Louis Titan of Industry and a seasoned leader in healthcare Revenue Cycle Management (RCM). With over 20 years of experience, she has built a reputation for driving operational excellence, strategic growth, and fostering award-winning workplace cultures. Before founding Claims Theory, Lindsay played a pivotal role in scaling a small startup into a global organization with over 1,600 employees across 10 offices in multiple countries. She has extensive experience in Revenue Cycle Management, with clients across the United States, providing her with in-depth knowledge of diverse state policies and regulations. With expertise in over 30 practice management systems, she has been instrumental in helping healthcare organizations nationwide scale their operations. Lindsay specializes in leveraging system efficiencies to optimize performance, streamline workflows, and drive sustainable growth for her clients.

Lindsay Gross began her journey at Lock Haven University of Pennsylvania, where she pursued a degree in Mass Communications and Journalism, envisioning a future as a news broadcaster. With a passion for storytelling and connecting with others, she was set on making an impact in the media industry. However, life had other plans, and her career took an unexpected turn into the world of Revenue Cycle Management (RCM). From the moment she stepped into the field, she found her true calling, discovering a deep passion for streamlining processes, optimizing workflows, and driving financial excellence in healthcare. Lindsay hasn’t looked back since, building a thriving career and establishing Claims Theory to bring her expertise to providers nationwide. 

At Claims Theory, Lindsay applies her deep industry expertise to deliver customized RCM consulting services that empower healthcare providers to optimize their revenue cycles and improve financial outcomes. She is known for leveraging innovative, technology-driven solutions to streamline operations while maintaining a focus on collaboration and employee engagement. 

Throughout her career, Lindsay has been recognized for her leadership and impact, including multiple “Best Places to Work” awards and recognition as one of the top leaders in the healthcare industry.